Black Friday Special! E-Course 50% Off!

Quick update to let you know a GREAT DEAL I’ve put up, for today only!

You can get my 3-module e-course, How to Launch Your Speaking Ministry, for 50% off. Today only, it’s just $25!

Here’s what it teaches you:

Module 1: Preparing the Foundation

  • Develop Your Signature Talk
  • Identify Your Niche
  • Write a Tagline
  • Get Everything in Place to Generate Word of Mouth: know how you’ll follow up; have beginning promotional materials; make yourself easy to find
  • Learn How to Record Yourself
  • Learn the 25 Easiest Groups to Speak to–and how to find them!
  • Get Your Friends Working on Your Behalf!

And you’ll learn the big mistake beginning speakers often make that jeopardizes word of mouth and their ability to get larger engagements later!

Module 2: Capturing their Attention, and Keeping It!

  • Learn How to Collect Email Addresses, and what to do with them!
  • Find the 3 Best Methods to Make Your Talk Effective: The more effective, the more they’ll recommend you!
  • Discover the Keys to Making Organizers Happy, so they’ll recommend you!
  • Cure Your Speaking Foibles–and banish your “ummmms, you knows”
  • Generate Testimonials
  • Record yourself, both in audio and video, to use later!

Module 3: Creating Professional Materials

  • Edit and Create Demo CDs, which you can also sell at engagements
  • Create video clips on YouTube
  • Create a testimonial video
  • Print up one-sheets
  • Develop a Fee Schedule that Works for Everyone!

You’ll learn the secrets to setting your fees, helping people find you, and giving off a professional, competent appearance.

Find out more here, today only!

5 Ways to Make the Most of your First Speaking Engagement

 

'Heather Higgins' photo (c) 2011, Gage Skidmore - license: http://creativecommons.org/licenses/by-sa/2.0/So you’ve been working hard and you’ve landed your first speaking engagement! You’re so excited, but you’re scared at the same time. Will you make a fool out of yourself? Will people like you?

If you want to grow your speaking ministry, then you’ll also want to make the most out of this speaking engagement, so that it will spread word of mouth about you, and help you to garner even more engagements. You don’t want to speak once and then be back where you started: with no prospects in sight.

So here are steps to take to make sure you grow buzz about your speaking ministry:

1. Give a GREAT Talk

That’s the hard part, I know, but you’ve been building towards this for a while. You deserve to give it your absolute best shot.

And don’t be too nervous about it. Remember that chances are most of the audience won’t know it’s your first engagement. Don’t volunteer that bit of information, either, or else they’ll start getting nervous for you. Just walk up there, with confidence, knowing that God has put you here.

And how do you give a great talk? You don’t want to preach at your audience; you want to take them on a journey so they’re ready to hear your central message, and they’re ready to listen to God. Telling them a bunch of facts won’t work; connecting on both an intellectual and emotional level will. If you’re unsure of how to do this, I have an audio download, with a great handout, that will take you step by step in how to prepare a talk. It’s almost a fill-in-the-blanks thing, and will help you identify your central, unique message. Find out more with this audio download, Craft Your Signature Talk.

2. Record Yourself

In the future, you’re going to get speaking engagements through word of mouth, and that’s going to work best when women’s ministry leaders who may hire you can actually “hear” you. So record yourself. Later, you can use that recording to make a 2-3 minute video and audio clip to put on your website.

Don’t worry if you don’t know how to do that. Don’t even worry if you don’t have a website yet. Just record yourself, and then when you are ready, you’ll have something to work with. But if you don’t record yourself now, you can’t get that opportunity back.

Here’s a great recorder that works for me. You’ll need an external microphone, too, to pick up your voice the best.

3. Collect Email Addresses

Hold a draw for a prize, or something, and ask people to fill out a ballot with their name on it. Provide a box they can check if they want your newsletter about (whatever your main message is). Don’t just offer your newsletter; few will take it. But if you present it like this:

  • Monthly Newsletter with Devotional
  • Monthly Ezine on Christian friendship
  • Monthly Ezine with Mom Tips
  • Monthly Ezine with God’s Encouragement

Or whatever may be relevant in your case, more people will check the box. With this method, you’ll likely get about 30% of people signing up for your newsletter, which isn’t bad. You don’t want people to HAVE to enter their email address to win, though, because it’s more likely they’ll treat your emails as spam.

4. Take Pictures

Hand your camera to someone who looks like they know how to use it, and ask them to take as many pictures as they can while you’re up there. Take pictures around the table, too. Just take as many as you can, because you can use these later on Facebook, on a blog, on your website, or even on promotional materials.

5. Get testimonials

If anyone tells you that they really enjoyed you, ask if they’d mind emailing that to you. Or ask for their email address, and then email them afterwards and ask if you can quote them on that.

Send an email to the person who organized the event, and ask her for her feedback. The more testimonials you have, the better it will be for your website!

Even if you don’t have all the pieces in place yet to promote yourself, if you follow these steps, then when you do have a website running, and a newsletter running, and a Facebook presence, you’ll have content. So don’t ignore these beginning engagements. Use them for all you can get out of them! And remember: God is opening doors. Step through them!

Faithful Steps to Becoming a Faithful Speaker

I’m taking some time off this summer, and I’ve invited people to send in guest posts about where they are on their speaking journey. Angela Mackey from Rethinking My Thinking shared this with me, and I thought it would really help you, too!

In junior high I had trouble standing up in front of class to give an oral report. In high school I decided to join the debate and speech teams because I had something to say and in tournaments judges have to listen. I never practiced enough and I rarely put in the work necessary to do well. I did mediocre and I moved on.

In college I began to feel the pull to speak. During chapels (I went to a private school), I decided I wanted to be on stage. I wanted to speak to others about God, but I didn’t imagine that would fit with my nursing degree very well.

After I graduated and married, the hunger to speak and teach about God grew. Yet it felt far away. I facilitated a few Bible Studies and ended up helping lead a MOPS group for six years. That is where the speaking bug got me good. I led Bible Studies, book studies, and spoke on a few topics that I felt qualified to speak on. Each time I stood up in front of those women, I felt God’s smile on me.

When it was time to step out of MOPS, I did it with trepidation. Yes I wanted to expand my speaking platform, but I was giving up a guaranteed gig. The growing pains and fear of the unknown shocked me, but I stepped out in obedience to God.

God gave me opportunities where I already was involved. I worked with the fifth and sixth graders at my church. God opened the door for me to speak to this group about once a month during the school year. Doors began to open and shut. God gave me steps to take each day, one after the other. As I obeyed He provided opportunities.

Here are some steps I took:

  • I began a newsletter that I mail three times a year to women’s ministry directors at churches in my area.
  • I e-mailed MOPS groups in my area and offered myself as a speaker.
  • I started a blog that is also my website.
  • I started a YouTube channel for video blogs and speaking excerpts.
  • I recorded myself while I spoke and edited the video so I have excerpts of talks on the web.
  • I asked for people to give me written referrals to include on my website and bio sheet.
  • I started a Twitter account. When I tweeted about a speaking excerpt I uploaded to my blog, Sheila asked me to write this blog post.
  • On Facebook I started a fan page in which I post prayers based on scripture, offer chances to discuss topics, and provide links to blog posts.
  • I pray above all that God is glorified and that others are blessed as I obey Him.

All of these steps have stretched me. I used to feel like I was promoting myself, but now I feel like I am promoting the message God gave me to share. If no one knows it is available then who will hear the message? So I step out as God calls me. Each day doing what He leads me to do.

Have I arrived with a huge speaking platform? No. Am I doing what God wants me to do? Yes.

What are you doing to expand your speaking platform?

Let us know in the comments! And be sure to look Angela up at Rethinking my Thinking,  or on Facebook.

Watch this blog for the announcements of the Speaker Summer School that’s coming in August: we’ll talk getting bookings, publishing a book, and perfecting anecdotes!

Beginning Your Speaking Ministry

You feel called to speak, but where do you start?

I get that question a lot! People show up at this blog, but they don’t really know where to go from here. So they click on links, and start reading.

All that is good! But if you want a quick reference, here are some posts that can help you, and then links to my training!

1. Join a Community

Join our Facebook group for community right off the bat! Ask questions on the wall, ask for prayer, and read others’ ideas!

2. Read Blog Posts

Here are seven that will get you going!

What Does Giving a Talk Entail?
The Difference Between Teaching and Speaking
Thinking About Your Audience First
Generating Word of Mouth for Your Ministry
Speaking Plan for 2011
Accepting Where You are in Your Ministry
Creating a Fee Schedule for Your Ministry

3. Get Training

I write a LOT of blog posts on how to start your ministry, but if you want to go deeper, I also offer training. My aim in what I do is to help you launch your speaking ministry for under $100. Here’s how you can do it:

Then, if you want to build the business side of speaking, you can spend under $35 for these:

I really want to make this inexpensive and accessible to those who are just starting out. I hope this helps! And remember to keep checking back to this blog for key insights–perfectly free–to help you as you speak for Him.

Passion Vs. Strategy

Photo by The Photography Muse

I hear it all the time–”I have a passion for youth”. Or “I have a passion to reach those with mental illness”. Or “I have a passion for stepfamilies.”

God has put different passions for ministry on our hearts. I would say I have a passion for marriage–partly stemming from growing up without a dad, and partly stemming from seeing how much of a difference a strong marriage has made in my life and my daughters’ lives.

In talking to some of you in my webinars or my Facebook page, I know that God has given you all passions, too. You want to serve Him in different but specific ways, and you have a message that you think needs to be heard.

That’s wonderful. But there’s still a practical conundrum that you have to deal with: how do you actually get hired to speak in the area of your passion?

Let’s say, for instance, that you’re a woman in your mid-thirties with a passion for speaking to teens. What do you do? You can speak at various youth groups, but it’s doubtful you’d get paid. There’s generally not a budget for speaking at a regular youth event.

You could try to speak at a youth retreat, but in general, they hire youth pastors to do that. There actually aren’t a lot of places to get hired, when you’re starting out, to speak to youth.

It’s the same issue with step-families. You may have a great message for step-families, but think about this practically: when do step-families get together and listen to a speaker? Likely the only time is at a huge conference, and for that, they’re going to bring in someone like Kevin Leman or something. Individual churches, or even communities, simply don’t do a lot of events that are simply for step-families.

Thus my rule of thumb:

When you are beginning to speak, it is more important to get known as a speaker than it is to get known inside the area of your passion.

That may sound counterintuitive, but I began by speaking to general audiences, not to couples. I spoke to women of all ages and all marital statuses. But as I spoke, others would hear me, and I’ve been invited to speak at things as diverse as Rotary Clubs, Lions Clubs, women’s sororities, homeschooling conferences, and yes, even marriage conferences, all springing from my speaking at a general women’s event at a church.

You need practice speaking, and that practice doesn’t need to be in your niche. You need to get known in your community. And as you’re known, it’s more likely you’ll get asked to speak in your niche.

Here are the simple facts: the more specific your passion, the bigger name you have to be, in general, to be asked to speak in that area of passion. Because the niche is so specific, the events have to be huge, and attract people from a wide geographical area, in order to minister to that niche, because it’s small. Thus, the events tend to be bigger, not smaller. And it’s much harder to be asked to speak at a big event, when you’re starting, than it is to speak at a general event. These general events are held far more frequently, and tend to be smaller, so it’s easier to break in there.

It is not that you are selling out, or walking outside of your calling. You are building up your repertoire, and you are building your skills. You are building your name and your platform. And as you become known, when you let people know your areas of interest, they are more likely to remember you when they are in the position to influence who is asked to speak at such an event.

So take a look at your geographical area, and look at the types of events that speakers are hired for. Take a look at where they hire the big names, and where they hire the smaller names. You want to aim for where they hire the smaller names, because that’s your most likely market as you start, too. Don’t get so focused on your passion or your area that you believe God is calling you that you create a situation where it’s almost impossible to get any bookings. Everyone has to start somewhere. I did not start talking about marriage, but over the next two or three years I’ll likely transition so that 75% of what I do will be speaking about marriage. But that has been eight years in coming; eight years of speaking to general women’s audiences.

We all have stories to tell, and if you can find the thread in your story that makes it applicable to anyone, even if they’re not in your target niche, you’ll be able to speak to general audiences. Maybe you have a passion for step-families because you have had to live through blending a family. Not everyone can relate to that, but everyone understands feeling like you’re living with strangers. Everybody understands feeling as if you don’t really belong. Everyone understands having to rely on God to show love in difficult situations. Your message is relevant not just for the area of your passion, but for others, too.

So ask God to show you how you can deliver a general message, and then ask God to open those doors. You’ll find that the more you start speaking, the more you will be asked to speak. And then, once you’re known, it will be easier to break into the area of your passion!

Answering Your Questions

Yesterday on my Use Your Words BlogTalkRadio show I answered a bunch of questions that you all had put up on the wall of our Facebook group! Do listen in and get answers to questions like: How do I decide what to speak on? Do I need more than one talk? How do I branch out to speak beyond my church? What is my niche? Should I write a book? What do I do with CDs?

I thought it might be useful, though, to put up a post with links to other blog posts where I also tackled some of these questions. I know some of you are new to this blog, and you don’t really know where to start. So, in a nutshell, here are my thoughts on some of these issues:

What Should I Speak About?

How Do I Start Charging?

Writing a Book

How Do I Get Those Beginning Engagements?

I hope these links help you peruse this blog a little better, and answer some questions! If you have more, please leave a comment! I’m always looking for new things to write about or to devote my radio program to!

What Qualifications Do You Need to Be a Speaker?

Photo by Ralph and Jenny

Do you feel qualified to speak?

That’s a loaded question, isn’t it? Few of us do feel qualified. We wonder if we have any right to be in the front of that room. What do we know that other people don’t? We’re nothing special! What makes us think we can do this?

Recently I received an email from a woman whom God has been leading into speaking over the last few years. She’s only been a Christian for a decade, but she has a great story to tell that others seem keen to hear. But she’s nervous because she doesn’t have much of an education. Does she need to go back to college? What should she do?

Yesterday I answered this question on my Blog Talk Radio show, Use Your Words. Listen in here. And I think you can download from that page, too, if you want to listen to it later! It’s half an hour long, and I speak every Tuesday at noon EST.

For those who don’t have time to listen, though, I’d like to share a few thoughts.

1. Credentials are Highly Overrated

In the early church, people were chosen to lead because they obviously had certain spiritual gifts. God had given them the gift of teaching, and so they taught.

We don’t do things like that anymore. I know many people who every Sunday fill the pews in the churches in my town who could give amazing sermons–but they’re not asked because they don’t have an M.Div. We don’t worry about spiritual gifting; we worry about degrees. But there is no guarantee that someone receiving an M.Div is going to actually be a good teacher. They can probably get by, because they’ve been trained in speaking and received plenty of critiques and feedback, but are they gifted?

We treat our universities as arbiters of who should speak, and I don’t think that’s the way God does it. I’ll have more to say about the benefits of Bible knowledge below, so rest assured that I’m not saying education isn’t important. I’m just saying that you do not necessarily need a university degree to speak. What you need is spiritual gifting and an attitude that embraces learning and embraces mastering a craft. If you have these things, you should be fine!

2. Knowledge of Scripture Can Never be Overrated

At the same time, we do need to know and understand Scripture. The one thing pastors have that most speakers don’t is a Bible background. They’ve taken the survey of the Old Testament courses. They’ve taken Latin and Greek.

They’ve put in the time. And ladies, if we’re going to speak from Scripture, we need to be prepared to put in the time, too. I don’t think that necessarily means Bible college; but it should mean a deep commitment to Bible study.

You can buy Bible study books on surveys of the Old Testament and New Testament. If you don’t know the chronological order of these Bible characters: David, Ezekiel, Joshua, Daniel, Moses (and I haven’t written them in order!), then you should probably do some studying.

When you speak, of course, you’re speaking from your own area of expertise. You’ll have your own Bible passage. You’re not preaching every week on something different, like your pastor, so you don’t have to have as broad and deep a knowledge of history, prophecy, etc. Read commentaries and study on the passages that you use most so that you use them inside out, but if you’re not sure who Micah was, you’re probably still okay.

But I wouldn’t settle for “still okay”. I would keep pushing myself. Sometimes I’ll have a talk or retreat all planned out, for instance, and then one morning, months later, I’ll be doing my devotions and I’ll come across a verse or a story that I’ve forgotten that fits in so beautifully! And the next time I give my talk, that’s in it. We need to keep studying and keep reading and keep learning, because as we read, our talks become deeper and better. We know more about God and we know God better. And that’s important! So get involved in a Bible study. Take a survey of the Old testament by buying some good study books or commentaries. And keep learning!

3. Keep Pursuing Your Craft

Speaking is an art. There’s a flow to it, and when you’re in that flow, it’s a marvelous experience. You’re not even concentrating on your words, per se; you’re operating deep from within, and you can feel the rhythm of how you’re supposed to deliver what you’re about to say. You can leave room for the Spirit to prompt you to tell a story you hadn’t intended to tell. You’re not nervous; you’re excited.

But you don’t get that way overnight. It takes practice and dedication and training. And so if you want qualifications to speak, I certainly would invest in some training materials. I’ve tried to supply as many as I can extremely affordably (so that you can be all set to go for less than $100!). You can find them here, but I would start with these two audio downloads first.

4. Humility is a Must

I know a man who used to run a large, Christian organization. He was wonderful in his role, but he wasn’t well liked in the wider church community because he was always telling them what they were doing wrong. He was like an Old Testament prophet (though a lot funnier), warning people that God was displeased.

Much of what he said, I think, was spot on. But he wasn’t effective at delivering that message because people did not want to hear it.

I think he took some pride in this, because he felt that the more he ticked people off, the more he proved that he was right and they were wrong; they were unwilling to listen.

However, think of the lost opportunity! He had a real message for the church, that could have made it far more effective in its outreach at the community level. But people couldn’t listen because he rubbed everyone the wrong way.

If you feel called to speak primarily to shake things up (and many of us fall in this category), be careful. Passion is a wonderful thing; but it must always be accompanied by humility. If you are embraced by a church, and they ask you to speak, and you honour the church in your talk, you can still tell stories that cut to the heart, and challenge the people in their thinking. It’s not that you have to change your message.  I think you just need to make sure that your attitude and your approach are such that the Christian community would welcome you.

Sometimes we become a bit upset, and blame the Christian community for shutting us out, feeling that this reflects badly on them, because they are rejecting God’s message. But I think it also reflects badly on us. I know Jesus didn’t pull punches, but people still liked being with them. He did honour people for the faith they did have.

If our goal is to see people changed, we need to be strategic about that. So watch how you talk about churches. Watch what you put in your blog and in your internet writings. Don’t be deliberately rude or provocative. Challenge, yes. Tell interesting stories that convict, yes. But don’t gloat, or judge, or try to shock. That won’t get you hired, and then you won’t be able to be used to change others.

5. Your Personal Life Should Demonstrate Jesus

Finally, a speaker should have an exemplary personal life, in as much as it is up to you. If you’re married, work on your marriage. If you’re a parent, work on your kids. If you’re going to speak, make sure your family is behind you and that speaking does not jeopardize the family. The qualifications for church leaders in the epistles are very clear that families should be healthy. That’s not only because only those with healthy families should lead; it’s also because if your family is not healthy, it probably needs you!

What if your family goes through a crisis that isn’t your doing? What if your husband leaves you, or you have a divorce that was not your fault in your background? Be honest about it, and do reveal it on your speaker’s page, because I have seen people be “unhired” once the church learned of it, and it was ugly for everyone. But on the whole, work on family first.

And if you don’t have a family, you can still speak! Two of my favourite speakers were single women: Corrie ten Boom and Helen Roseveare. So if you aren’t married, you aren’t shut out of a speaking ministry. You just need to approach it differently. Aim to speak to broad audiences, not young moms, for instance. Find a demographic that fits, and a message that applies to everyone, and you’ll do fine!

What do you think? What qualification is most important? What have you done about your lack of schooling, or family situation? Let me know in the comments!

How to Prepare a Presentation Package

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Photo by Foxtongue

You’ve identified where you want to speak. You really want to be chosen to do a conference, or a workshop. You’re excited! So now all you have to do is send a glossy presentation package, right?

Not so fast. Maybe, but maybe not.

A while ago I took a survey of women’s ministry leaders, and I asked them to think back to the last speaker they had hired. How did they first hear about them? Word of mouth, internet, heard them speak before, or from a mailed package?

Do you know how many chose “they sent a package”? 0. That’s right. A big fat zero. The vast majority of them chose either word of mouth or they had heard them somewhere else before. It makes sense, if you think about it. A women’s ministry leader has put a ton of work into her event. She desperately wants it to go well. And the most important ingredient of that is the right speaker. She doesn’t want to hire someone boring or someone who doesn’t deliver a message clearly. And the only way she can know if a speaker really connects with the audience is to talk to people who already have heard that person. Then it’s not such a risk. That’s why no amount of promotional materials can make up for someone’s sister or best friend saying, “I heard this woman once…”

What does that mean in terms of preparing a package? To me, it says that sending them out of the blue is not really effective. It’s better to work at building relationships and becoming better known and easy to find.

Nevertheless, a package may be important at later stages of the hiring process, because what often happens is something like this:

  1. The committee brainstorms ideas about names of speakers they could invite.
  2. They research those speakers on the internet.
  3. They approach the speakers and ask them to send some materials or see if they have that date available.
  4. They look at the materials.
  5. They  make a decision.

In this case, a package is useful. A package mailed out of the blue, though, rarely is.

So what should be in such a package?

  1. A DVD or CD (preferably a video, but a CD is perfectly acceptable) of a talk or retreat that you have given.
  2. A speaker’s “one-sheet” with your photo, your speaking topics, and some testimonials.
  3. A separate bio, if it’s not on your one-sheet.
  4.  A cover letter with your contact information, etc.

Before you start sending out these packages, then, you’re going to have to make sure you have a high quality edited CD or DVD. The other things are less important. A printed one-sheet is nice, but it’s not a deal breaker. The bio and cover letter, though, are easy to include, even if you don’t have a one-sheet.

That being said, I think I’ve only sent out these packages a handfull of times. Usually I’m just asked for an engagement, and there isn’t really an application process. Bigger engagements often ask for these packages, but even then it’s not necessarily standard.

The other time you may want to submit a package is to a booking agent (follow the instructions on their website, because they likely have detailed things they need), or to a denomination to be listed on their website. In general, such packages just aren’t sent out that often to secure engagements, and that’s because of what I told you above: the majority of speaking engagements are through word of mouth. Somebody hears you, they like you, and they pass your name along.

The take away from this? Invest in a good CD or DVD, so that if it’s ever requested of you, you have it. But in general, put your time and money into becoming better known and having more contacts through your newsletter, your website, and through conferences, etc. It is relationships that build your speaking business, not glossy promotional packages.

If you want to learn more about building relationships, my teleseminars Launch Your Speaking Ministry and Build Your Online Community deal with these topics!

Redesigning my Speaker Training

Hello fellow speakers!

It’s been almost a year and a half since I launched this blog, and exactly a year ago since I started doing tele seminars and e-courses online. I’ve loved connecting with so many of you and I’ve been honored that you have appreciated the words and experience that I’ve had to share with you.

More recently I’ve been conducting a BlogTalkRadio show on Tuesdays on Christian Women Affiliate, and I’ve started a Facebook page where we can all gather and ask advice and ask for prayer!

All of this has been done a little haphazardly, because I wasn’t sure where I was going when it all started. But this summer I’m going to hunker down and plan how to make this the most effective speaker training that I can give you for women’s ministry, at a very affordable (or even free) cost!

What I’ve decided is that some things take a little bit too much time, and I’m going to have to redesign them. Other things I need to start doing because I think they’d be more useful for you. So one big change I’ve decided is that instead of doing my radio show, I’m going to record 10 minute videos, hopefully one a week, that can help you. That way it will be easier for you to search for exactly the information you want, and you can just listen to that part!

I’m also going to separate my Twitter account into my regular account and my speaker training. So if you’ve been following me at Sheila Gregoire, switch over to womensspeaker! Or follow both!

So here’s what you can expect from me:

1. Twice weekly blog posts on something to do with a speaking ministry. I’d love to publish guest posts, so if you have anything burning you’d like to share, or if you want to get your name out there more and have a topic that you think would interest other speakers, send it to me and I’d be glad to consider it! (FREE)

2. Once weekly videos on something practical to do with speaking. I get asked certain questions a lot–how do I get my first engagement, what marketing materials should I have, how do I get less nervous, and I want to put my answers to these in an easy place! (FREE)

3. Amazing teleseminars chock full of information you’ll find invaluable–and accompanied by a very detailed handout so that you can put this stuff to work right away! I’ll do about four of these this summer (more information on dates and times soon), and then hopefully at least once a month starting in the fall.  Here are some that we’re going to be doing soon: how to speak without notes; how to get your first paid speaking engagement; how to perfect your stage presence; how to launch your ministry. ($10)

4. E-courses that will teach you the business aspect of speaking, the marketing aspect of speaking, and the spiritual aspect of speaking, including how to create a talk that will change lives. These are so useful, and I want to keep the price really low so that more of you can start to use the gifts that God has given you! ($40-$75)

5. Consultant work. Do you want me to listen to one of your talks and critique it? I’ve had a number of requests, and I’m thinking I’m going to add this to my list of services in the fall. More information soon! I’ll also be available for phone consultations on marketing aspects of your ministry. ($25/30 minutes)

6. My Facebook and Twitter updates, which will also be full of information, and will be a great place to meet other speakers! We could even arrange for a Twitter or Facebook party every now and then, where we can all get together and ask questions! (FREE)

As you can see, most of this stuff is totally free! And you can get complete training for starting your speaking ministry for about $100, which would include the e-course and a number of tele seminars. I’m making this affordable so that together we can continue to spread God’s message.

Is there anything else you want me to offer? Let me know in the comments! And for now, I’m so happy that we can work together, and I hope I can continue to be an encouragement to you!

The Ten Qualities of a Gifted Women’s Speaker

Picture of N.J. Lindquist, Canadian author and speaker

If you’re wondering whether or not God has called you to speaking, here are the ten qualities that I think best define a gifted women’s speaker. I should note that several of these I struggle with–finding time for prayer, for instance. But making this list encourages me to aim higher and rely on God more, so even if you’re not totally there yet, at least this gives you something to aim for!

1. Focuses on Christ and Him crucified. 1 Corinthians 2:2 says,

For I resolved to know nothing while I was with you except Jesus Christ and Him crucified.

Paul was writing to the Corinthian church about his credentials as an apostle, and he states that whatever he said, it always came back to the cross. If you’re to be an effective women’s speaker, whatever you say has to be centered around the cross. Your message needs to be centered around the cross. Your life needs to be centered around the cross. Otherwise, why are we doing this?

2. Realizes that It’s Not About You. Closely related to #1, #2 says that the purpose of speaking is not to spread our own ministry or fame, but to spread God’s fame. When you tell your story, it’s not to glorify yourself. It’s to point to what God has done in your life, and to show others what He can do in theirs. This is a tricky one, because we’re human, and it’s nice to get accolades. But a good speaker remembers that her gifts come from God, not from herself. I have listened to other speakers compare their writings to Scripture. I have listened to other speakers do such an intense selling pitch for their books and CDs that I’ve felt embarrassed for them. It’s fine to draw attention to resources that you believe will draw others closer to Him. But let’s do it in that spirit.

3. Relies on God for Her Energy and Motivation. You can’t do this yourself. You can’t will yourself to be good, to be energetic, to be happy, to be inspiring. Only God can do that for you, so you have to spend time dedicated to prayer, to getting yourself in a good place so that you can share with others. Don’t try to do it in your own strength.

4. Stays Current with God. You can’t share your story and your walk if you don’t have one. Maybe you have a great story of victory, but if that victory happened eight years ago, and you’ve been coasting on it ever since, something’s wrong. I find that my signature talks and signature retreats change every year because God is doing something new in me. When my story changes, my talks change, too. Make sure that your relationship with God is fresh.

5. Understands Her Audience. You may not always be talking to people exactly like you. In fact, you usually won’t be. A good speaker thinks about how her message will be received and interpreted; she doesn’t just share what she wants to share. If you’re married, remember that a good portion of those in your audience will be single, widowed, or divorced. Don’t make all your anecdotes relate to marriage. Likewise, if you became a Christian later in life and lived a rather promiscuous existence beforehand, don’t glory too much in that, because many won’t relate to you. Know your audience: their church background (or lack thereof), their cultural background, their age, their marital status. Make sure that you try to reach out to everyone in whatever walk of life.

6. Tells Stories that People can Relate To. A gifted speaker doesn’t just teach. She doesn’t only open up the Bible and expound on its theological significance. She uses stories and anecdotes that can hit home to people. Audiences tend to relate best to stories; make sure that you include lots of them! This isn’t “dumbing down” your talk at all; it’s making it more accessible, and more likely that people will remember it. It’s also touching them emotionally, and if the emotions aren’t engaged as well as the head, then it’s unlikely that they will open themselves up to hear from God.

7. Speaks Confidently. Do you find yourself relying too heavily on your notes? If you can’t remember what you’re saying, how do you expect the audience to remember? I know that’s a tall order, but I do believe that as you practice and speak more and more, you will require notes less and less. I usually take one sheet of paper up with me, at the most, with keywords written down to jog my memory about what comes next. And what about speaking skills in general? A gifted speaker is one that puts the audience at ease. They won’t be at ease if they think you’re nervous. So practice speaking in front of a mirror. Listen to a recording of yourself so you can tell if you’re too fast or too slow. Don’t be afraid of leaving pauses instead of “ummms” or “okays”. Act confident and people are more inclined to listen to you.

8. Knows The Point of What She is Saying. Have you ever listened to a talk and thought to yourself, “that was very entertaining, but I have no idea what they want me to do now?” Don’t let that be you! Always know what ONE main point you’re making, and what ONE main change  you’re encouraging the women to make in their lives. If you have five points, they’ll never remember them all. If you have too many applications, they’ll never do them. Ultimately we usually only need one application, anyway, and chances are it goes something like this: move deeper into a level of trust with God, whether it’s with my heart, my marriage, my finances, my kids, my career, or my calling. Your goal is to help move people so that they’re willing to take that next step. So know that. Have everything lead  up to that. Don’t just entertain; tell stories and teach with a purpose. If you can sum up your talk clearly in one sentence before you begin, chances are people will be able to parrot it back to you after you finish. But if you can’t sum it up, chances are they won’t be able to tell you what changes you want them to make, either.

9. Constantly Seeks New Opportunities To Grow. We’re never done when it comes to learning how to speak well. My ministry was expanding and growing well when I got a hold of the book Communicating for a Change: Seven Keys to Irresistible Communication
by Andy Stanley, which opened my eyes up to ways that I was hindering people’s ability to respond clearly to my talks.
I changed the entire format of everything I said. And my ministry continued to grow. I could have just coasted, because things were going well, but I believe that we all need to keep getting training, critiquing, and new ideas, because we’ve never “arrived”. This fall, one of the ministries I partner with is bringing in a performance trainer to help us hone our message. I’ll have to deliver it and he’ll then critique me. Is that scary? You betcha! But I know it will be worth it! If you need to continue your training, I have lots of resources right here. They’re not expensive, and I know they will help!

10. Acts Professionally. She dresses well (not because she’s vain, but because she wants to appear authoritative). She communicates well and clearly with the event organizers. She’s upfront about whether or not she charges a fee so that the organizers aren’t nervous about this. She charges what she’s worth, but she’s always open to the Spirit about amending things at times. She tells the organizers what to expect, and she doesn’t just say, “I’ll do anything you want”. She has a web presence so people can find her! All of this is not about spreading her own fame, but because if she doesn’t do these things, her ministry won’t grow, and her message won’t get out there. Speaking isn’t a business; it’s a ministry. But it will always be more effective if we apply some sound business principles to it.

Do these things, and God will expand your ministry! He wants to reach people, and He wants to use us to do it. We just need to be willing, get the training, and be effective.

What do you think? Which is the biggest struggle for you? Did I miss something important? Is there one that you would take out? Let’s talk about it in the comments, or debate with me over in our Facebook group!

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