What Should a Speaker’s Boundaries Be?

'Are we done yet?--Daily Image 2011--January 13' photo (c) 2011, rochelle hartman - license: http://creativecommons.org/licenses/by/2.0/

I was once asked to speak at a retreat which was 8 months away. Between the date that I was asked and that particular retreat I had four other retreats and numerous one-time events. I was also writing a weekly column, homeschooling my kids, and volunteering at my own local church.

The way that I handled my speaking engagements was I tried, as much as possible, to use the same talks or the same retreat packages to minimize prep time, and I would start getting ready for one after the previous one was done. So this particular retreat, probably in mid-May (I don’t remember now) I planned to start thinking about in early May.

But in November I received an email. Can I send all my notes and my handouts? And can I give feedback on the brochure and the graphics?

In December they wanted answers to whether I felt the schedule was good, so could I come up with my ideal schedule.

In January they wanted to meet for a prayer meeting with all of the committee members. Could I come for a three hour prayer meeting (this would have required a two hour drive one way).

And on and on it went. I was starting to get an email a week with questions.

Finally I had to put a stop to it. I told them I could not attend the prayer meeting, because I had other speaking engagements, and I had other responsibilities. But they could rest assured that if they covered me in prayer, I would be ready when the time came.

I received a Twitter message from a new speaker recently asking about a similar scenario. She had promised to teach a series of studies for free to a church, but the church wanted her to come and attend the service beforehand so that she could get a feel for the type of background these women came from. But the church is 1 1/2 hours from where she lives. And they would not be providing transportation.

These types of things are really quite common when we start speaking, and you’ll find that people will infringe on your time as much as they can. They will think:

  • You cannot do a good job unless you know them intimately
  • You must meet to pray with them or the prayer may not be effective
  • They must know everything you are going to say ahead of time or the evening won’t be seamless
  • They must get to know you as a person first

None of these things is true, by the way; but let me try to explain what is behind the urge to know you.

When churches run events, they are often very nervous. For the person running the event, this is probably her primary focus for months. This is all she is thinking about. And so she assumes that everyone else is, too.

And if you are not a seasoned speaker, she may assume that she has to keep a careful watch over you or everything will be horrible.

Ironically, I usually run into much more problems in this regard with smaller churches and smaller events than I do with large churches with big events. Large churches are used to putting on events, and know that things will go smoothly. They are used to working with seasoned speakers and are used to people being able to come in, do a good job, and leave. Small churches, which may be doing something new for the first time, are often much more nervous and much more demanding, especially when you are doing it for free, or for very little money. If you’re not charging much, then it’s a “labour of love”, and you should love it as much as they do. And so you should sacrifice more of your time!

That, however, does not work. If you allow your boundaries to be really stretched, then you will find yourself exhausted, guilty about the home life you are leaving behind and the other duties you are neglected, and often a little bitter when you actually do the engagement.

So how do you deal with these things? I prepare a letter which I send when a church books me, that says something like this:

Between now and the event, Sheila will do her utmost to prepare her heart and her mind to speak to your group. She will ask God for guidance during her daily devotions; she will pray specifically for this event and for the music team and others who will be ministering with her; and she will endeavour to tailor her talks to meet your needs.

Should you need specific information from Sheila, feel free to email, and she will try to get back to you within a few business days. However, her schedule is very full, with both family commitments, her own church commitments, and other speaking engagements, and so if other planning meetings are necessary, you can contact her about her fees for meetings outside of the agreed upon date.

And that usually does the trick!

I do believe that as speakers we have a responsibility to pray and prepare ourselves; but part of preparing ourselves is caring for our families and tending to our own personal responsibilities. So you cannot let a speaking engagement make undue demands on you. And what might some of those demands be?

  • Speaking too much on the phone
  • Driving for meetings when time is an issue, and mileage isn’t being reimbursed
  • Asking for a complete outline of everything you will be saying more than two weeks before the event (even then, I rarely give one in case God changes my mind; I just give the main Bible passages and main points).
  • Too frequent emails

The best way to deal with this is to reassure people that you have spoken before; that God always has a way of making everything tie together, and that you will be praying for the event. Then spell out your policy in writing, and that usually takes care of things.

Now it’s your turn: Have you ever had unreasonable demands on you before a speaking engagement? How did you handle it?

Use Your Words: Networking to Build Your Women’s Speaking Ministry

'Women's Business Social 051' photo (c) 2011, Jodi Womack - license: http://creativecommons.org/licenses/by/2.0/

I’m a little late getting up the recording for my Use Your Words show last week, where I talked about how to network to build speaking engagements. Sorry about that!

But here are some key thoughts that I gave:

1. Don’t Ignore People you Know in Real Life

Talk to your friends. Chances are they know people who are influential in large churches in your surrounding area–even if they don’t go there themselves. Make a list of all your friends and figure out who, among your friends and acquaintances, knows the most people. And then ask for introductions! The more you meet people in real life, the more likely it is that people will hire.

Speaking of real life, network with those who minister to the same niche you do, even if they don’t speak. If you want to speak to teenagers, for instance, get to know the people who run Youth For Christ in your area. Get to know youth pastors. Get to know the person who does the youth show on your local Christian radio station. Meet for coffee, and keep in touch. That helps keep you fresh in people’s minds.

2. Remind your Facebook Friends that you Speak

Every so often, put out an update announcing that you’re working on a new talk, or that you’ve just landed a speaking engagement, or that you’re looking for a speaking engagement in a particular town. The more those you know in real life think of you as a speaker, the more likely they are to recommend you.

3. Use LinkedIn

LinkedIn is very useful for professional contacts. If you get on LinkedIn, you can find other speakers, women’s ministry leaders, denominational leaders, Christian media personalities, and more. Those are the kinds of people it’s good to get to know. Join LinkedIn groups they’re in. Participate in conversations. Keep track of those you really want to get to know better, and when you find something online that may interest them, forward it.

There’s lots more in the actual show, so make sure to listen in!

Use Your Words: How Effective is Social Media in Getting Speaking Engagements?

'' photo (c) 2009, Alex - license: http://creativecommons.org/licenses/by/2.0/

Every Tuesday when I’m not away speaking I try to host my Use Your Words BlogTalkRadio show at noon EST! And today’s topic was suggested by Jamie Blahun, who commented on my Facebook Page, asking how to manage the time that you spend on social media. You can listen to the thirty minute show right here.

Here are some highlights:

1. Think About Your Goal

If your goal is to get speaking engagements, then you need to devote your time online to the things that are most likely to do that. And remember the path that people usually take when booking a speaker:

  • Someone’s name is suggested
  • They Google that person
  • They read their information and watch videos
  • Then they contact them

In other words, the vast majority of speaking engagements will be secured because someone mentioned your name, and then they checked you out online.

If you do not have a good website that explains what you speak about, and that has a lot of photos of you speaking, it is unlikely you will be hired.

Thus, your main goal is to create a website that is likely to get you speaking engagements. The best way to do that is to create a high quality one that includes video, and to keep in contact through newsletters with people that have already heard you speak (so as to get referrals).

2. Facebook and Twitter are Really Peripheral to this

Yes, everyone needs to be on Facebook. Not everyone needs to be on Twitter. But when it comes to speaking engagements, if you have a limited amount of time to devote online, the priority really should be in getting your website top-notch and then in keeping in contact with people that you have spoken to through newsletters.

The problem with both Facebook and Twitter is that they are not geographically specific, and when you are looking to get speaking engagements, geography matters, especially when you’re starting out, because few churches have the money to fly someone in. So you want to get well known in a small geographical area. That’s not really Facebook and Twitter’s forte.

Does that mean that you can ignore them? No. But I certainly wouldn’t put so much time into Twitter and getting thousands of followers that I neglected to put up good videos on my website. Honestly, videos come first, along with keeping in touch with those who already know you. Getting to know strangers is helpful, but it’s secondary.

3. When You’re On Twitter and Facebook, Remember the Purpose

If you do want to spend time on Facebook and Twitter, make sure that you do so with an eye to creating your “brand”. If you want to be known as a women’s speaker about deep spiritual issues, don’t dedicate your Twitter feed to how hard it is to housetrain your new puppy. Don’t put lots up on Facebook about your family’s move, or the trouble you’re having with your new kitchen renovation. These things may be interesting to you, but they aren’t to people who don’t know you personally, and they will cause those people to tune you out.

The key to social media is not to confuse people. People will pay more careful attention to you if they know what you tend to talk about. They start to expect, “oh, she’ll have a pithy thing to say about doing your devotions”, or, “I know she’ll say something neat about prayer.” If you come out and talk politics, you’ll throw them off.

So stick to your brand, no matter how passionate  you are about other things. And then find other people who speak about the same things, and follow them and participate in conversations. As you grow relationships, you’re more likely to get recommendations.

4. Don’t Ignore LinkedIn

As we talked about last week on the show, LinkedIn can be  useful for getting to know people who work in women’s ministry and specifically want more women’s ministry ideas. If you can find groups on LinkedIn to join that have to do with evangelism to women, women’s ministry, women’s retreats, or anything like that, and then you participate in those conversations, you’ll get better known. But if the group is huge, and only two or three people ever participate anything, then chances are that group isn’t worth your time.

5. Set Parameters

Finally, take a look at your social media efforts and decide how much time it’s reasonable for you to spend a day. Then get a kitchen timer and set it for that amount of time, and count down. When you’re done, you’re done. No more feeling guilty.

Another thing that can help are the automatic scheduling programs. Hootsuite, for instance, can schedule your Tweets and Facebook updates to appear throughout the day, so you can schedule everything in the morning and then leave it for the day. That can save you tremendous time!

Look, everyone is on Facebook and Twitter and LinkedIn and Pinterest, but they’re on it for different reasons, and those reasons don’t always add up to helping you get speaking engagements. So judge what really would be the most useful, and what your goal is, and concentrate on the areas that will bring you the best rewards! Listen in the whole show here.

If you want some more help in marketing your speaking ministry, my teleseminar, Treating Speaking as a Business, helps you prioritize your efforts!

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